The Launchpad dashboard

Written By metrion

Last updated About 24 hours ago

The Launchpad is the home screen of your workspace. It gives you a 30-day snapshot of conversion volume, consent rates, and the value Metrion is recovering for you.

Tracked conversions chart

The main chart on the Launchpad shows daily activity for the last 30 days. Four series are plotted together so you can compare them at a glance:

  • Conversions. Total conversions captured in the day.

  • Consented conversions. Of those, how many were captured with explicit user consent.

  • Blocked conversions. Conversions that couldn’t be captured because the user denied tracking, the browser blocked it by default, or an ad blocker intercepted it.

  • Conversion Value. Total revenue value of the conversions for the day.

Hover any point on the chart to see the exact value for that day.

Monthly totals

The widget on the right summarises the same 30-day period as four numbers:

  • Total conversions. Every conversion captured in the period.

  • Total consented conversions. Conversions with explicit consent, plus the consented percentage.

  • Total blocked conversions. Conversions that couldn’t be captured, plus the blocked percentage.

  • Total conversion value. Combined revenue value of all captured conversions.

No more conversion leaking

This widget shows how much of your captured data is actually usable. It splits conversions into:

  • Enhanced conversions. Conversions enriched with backend data (name, address) so destinations can produce better matches.

  • Untagged conversions. Conversions that came in without the Metrion enrichment, typically because the front-end pixel didn’t fire.

The bigger your Enhanced bar relative to Untagged, the more of your data is in usable shape for Smart Bidding and reporting.

The Tracked ticker

The horizontal scrolling line at the top of the page is a feed of recent conversions. Each tile shows the day of the week (or “one week ago”) and the conversion value. It updates as new conversions are tracked.

Filters

The Filters button in the top right narrows the dashboard down to a date range, a specific currency, or specific domains. Use it when you want to focus on a single brand inside a multi-domain installation, or compare a recent campaign window.