The conversion detail panel

Written By metrion

Last updated About 23 hours ago

Click any row in the Reporting table to expand it. The conversion detail panel shows everything Metrion captured for that single conversion — useful for QA, troubleshooting, and understanding why a particular conversion did or didn’t get forwarded.

Where to find it
Reporting → click any row in the conversion table.

Sections

Click IDs
The click IDs Metrion attached to this conversion. Each ad platform has its own:

  • Google Ads — the gclid

  • Meta Ads — the fbclid

  • TikTok Ads — the ttclid

If a click ID is N/A, the user reached the conversion without an ad click from that platform — they came from organic, direct, or another paid source.

Lookback information
The dates of the click IDs — for example, the day the user first clicked a Google Ads ad. Together with the conversion date, this tells you how long the click-to-conversion window was.

Metrion Technology
This is the heart of the panel. It shows what Metrion did with the event:

  • Front-end tracking. Status of the page-side pixel for each platform — was the front-end fire successful, and is the conversion eligible for upload from the front end.

  • Server-side tracking. Status of the server-side conversion upload for each platform.

  • Enhancement. Whether the front-end data was enriched with backend data (name, address) for better matching.

  • Event data. The user’s consent state and the event type (Purchase, AddToCart, etc.).

  • Additional data. Shipping value, the user agent (browser/device), and the page domain.

See “Front-end and server-side tracking statuses” for what each status means and how to interpret it.

When to use the detail panel

  • Investigating a missing conversion. Check whether the front-end fired, whether server-side was eligible, and whether consent allowed it.

  • QA after a tracking change. Verify Enhanced is Yes after enabling Enhanced conversions, or that the right click ID is being captured.

  • Reconciling with the shop. Cross-reference the Conversion Id with the shop’s order list to confirm Metrion is in sync.