Understanding Reporting

The Reporting page is where you see every conversion Metrion has captured, with the consent state, value, and the underlying tracking data behind each one.

Where to find it
Left sidebar → Reporting.

What’s shown
The page is built around three KPI cards and one detailed conversion table.

KPIs

• Total conversions. Every conversion Metrion captured in the selected window.

• Total consented conversions. Of those, how many were tagged with explicit user consent.

• Total conversion value. Combined revenue value of all captured conversions.

The conversion table
Below the KPIs, a row-per-conversion table shows the most recent conversions first. Columns:

• CMS. The shop platform that produced the conversion.

• Conversion Id. The unique ID assigned to the conversion (matches the order or event ID on the shop).

• Event. The conversion type (Purchase, Cancelled purchase, AddToCart, etc.).

• Conversion Value. The monetary value of the conversion.

• Consent. A green checkmark for consented, a red icon for blocked.

• Untagged. Yes if the conversion came in without Metrion enrichment, No otherwise.

• Date. When the conversion happened, in your account timezone.

Click any row to expand the conversion detail panel, which shows click IDs, lookback dates, tracking status, and event metadata. See “The conversion detail panel” for a deep dive.

Date window
By default the page shows the last 30 days. Use Filters in the top right to switch to a different window.